Privacy Policy - Whizshade

WhizShade.com (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. We recognize the importance of safeguarding personal data and are dedicated to handling your personal information in a secure, transparent, and lawful manner. This Privacy Policy outlines how we collect, use, disclose, and protect your data when you use our website and services.

1. Introduction

Your privacy is a priority to us. This Privacy Policy reflects our devotion to high standards of data protection and privacy rights under applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We ensure that your personal information is treated securely and in accordance with this Policy.

2. Scope of This Policy and Data Controller

This Privacy Policy applies to all visitors, users, and others who access the website whizshade.com (“the Website”). WhizShade.com acts as the data controller with respect to the personal data processed under this Policy.

For inquiries regarding this Policy or your personal data, contact us at:
[email protected]

3. Categories of Data We Collect and Process

We may process the following categories of personal data:

a. Usage Data: Information regarding your interaction with our Website, including your IP address, browser type, device identifiers, referring website, time zone settings, and usage patterns.

b. Account Data: Information provided when you create or manage an account, such as your name, mailing address, email address, and phone number.

c. Profile Data: Preferences, interests, purchase history, and behavioral data gathered through your interaction with the Website and services.

d. Communication Data: Correspondence you send to us, such as customer support inquiries, feedback, or other forms of communication.

e. Technical Data: Device information, system configurations, operating system, browser plug-ins, and other related technical metadata.

f. Transaction Data: Details of transactions made on the Website, including payment information, billing/shipping addresses, and delivery tracking.

g. Preference Data: Information related to your marketing preferences, product interest selections, and consent records for data processing.

4. Legal Bases for Processing Your Data

Your personal data is processed lawfully based on the following legal grounds:

– Consent: When you have given explicit permission for data processing, such as for receiving marketing emails.
– Contractual Necessity: Where data processing is essential for fulfilling the terms of service or completing a requested transaction.
– Legal Obligation: To comply with applicable laws or regulations.
– Legitimate Interests: Where processing is necessary for our legitimate interests, such as improving the Website, ensuring network security, or preventing fraud, and those interests are not overridden by your individual rights.

5. Your Data Protection Rights

You have the following rights concerning your personal data:

– Right of Access: You may request information about the personal data we hold about you.
– Right to Rectification: You may request correction of incomplete or inaccurate data.
– Right to Erasure: You have the right to request deletion of your data, subject to legal obligations.
– Right to Restrict Processing: You can request we limit how your personal data is used.
– Right to Data Portability: You may request to receive your data in a portable and structured format for transfer to another service provider.
– Right to Object: You may object to data processing based on our legitimate interests.
– Right to Withdraw Consent: Where processing is based on consent, you can withdraw your consent at any time.

To exercise any of these rights, contact us at: [email protected]

6. Data Security

We implement appropriate technical and organizational measures to ensure a high level of security for your data, including:

– Encryption of sensitive data in transit and at rest
– Role-based and restricted access controls to internal systems
– Regular security audits and penetration testing
– Secure backups and business continuity procedures
– Employee training on privacy and data protection best practices

7. International Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). In such cases, we ensure adequate data protection through:

– Standard Contractual Clauses (SCCs) approved by the European Commission
– Adequacy decisions by the European Commission where applicable
– Binding Corporate Rules or equivalent governance mechanisms

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy, including:

– Account Data: Retained while account is active and for up to 6 years thereafter for audit and legal compliance.
– Transaction Data: Retained for up to 7 years, per tax and financial record-keeping obligations.
– Communication Data: Retained for up to 2 years from date of last communication.
– Technical and Usage Data: Stored in anonymized or aggregated format for up to 2 years.
– Preference Data: Maintained while marketing consents remain active or until consent is withdrawn.

Once retention periods expire, data is securely deleted or anonymized.

9. Cookie Policy

Our Website uses cookies and similar technologies to enhance user experience. Cookies are categorized as follows:

– Essential Cookies: Necessary for basic Website functionality (e.g., session management, cart processing).
– Functional Cookies: Enable personalization and remember user preferences.
– Analytics Cookies: Help us understand user behavior through data collection for internal analytics (e.g., Google Analytics).
– Performance Cookies: Improve Website speed and performance monitoring.

10. Cookie Management and User Choice

In compliance with GDPR and CCPA, you have the right to choose which cookies you accept. Upon your first visit to whizshade.com, you will be presented with a cookie banner to select or reject non-essential cookies. You may also modify your preferences at any time via browser settings or through the cookie settings page on our Website.

We honor “Do Not Track” signals and comply fully with CCPA requirements for opt-outs of data sales, where applicable.

11. Children’s Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect or process personal data of children under 13. If we become aware that such information has been collected, we will take steps to delete the data immediately. If you believe we may have collected such data, please contact us at: [email protected]

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal obligations or internal practices. Substantive changes will be communicated through notifications on the Website or other reasonable means. We encourage you to review this Privacy Policy periodically to stay informed of how we are protecting your information.

13. Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact:

Privacy Officer
Email: [email protected]

We are dedicated to protecting your privacy and ensuring compliance with applicable data protection regulations. For all matters related to personal data or to exercise your rights, please reach out to us at the contact provided above.